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Hartz AI Academy — Practical AI Training for UK SMEs
Hartz AI Academy

Learn AIIn Clear Language

Build confidence, capability, and measurable results for your team. Our workshops use plain English and real business tasks. Your team learns through practical examples.

500+
Professionals Trained
95%
Satisfaction

Trusted by teams across UK sport, charities, professional services, education, and real estate

Sport and Governing Bodies

Charities

Professional Services

Education Providers

Real Estate

Why Hartz AI Academy?

AI Training for UK SME Teams

Our workshops use plain English and real business tasks. Your team learns through practical examples. Each session links AI to daily work.

Clear Language

We explain each concept in simple terms. No technical words unless we have defined them.

Hands-On Learning

You learn by doing. Each session includes tasks, examples, and tools you can use straight away.

For All Skill Levels

We support beginners and teams with basic experience. Each path raises confidence step by step.

Learning Paths

Choose the path that fits your team.

Each training path has clear outcomes and applied practice.

FOUNDATION
Most Popular

AI Fundamentals

For teams new to AI.

Perfect for teams who are AI-curious but haven't taken the first step. Build foundational knowledge and confidence to explore AI opportunities.

What You Learn:

  • What AI is
  • How AI helps your workflow
  • Common tools and simple tasks
  • How to find AI opportunities
Duration:4 weeks
Format:Online + Live Sessions
Investment:£1,200 per person
View Details
PRACTITIONER
Best Value

AI in Practice

For teams ready to use AI tools.

For teams ready to implement AI solutions. Learn to identify, evaluate, and deploy AI tools that deliver real business value.

What You Learn:

  • How to assess AI tools
  • How to build prompts and workflows
  • How to measure results
  • How to run small AI projects
Duration:8 weeks
Format:Hybrid (Online + In-Person)
Investment:£2,400 per person
View Details
LEADER
For Power Users

AI Leadership

For executives leading AI adoption.

For leaders driving AI strategy across their organisation. Build the capability to lead AI transformation with confidence and clarity.

What You Learn:

  • How to build an AI roadmap
  • How to support an AI-ready team
  • How to manage risk and ethics
  • How to lead AI change
Duration:12 weeks
Format:Executive Cohort
Investment:£4,200 per person
View Details
Featured Workshops

Practical AI Workshops for Real Results

Small-group sessions with clear outcomes, real examples, and measurable progress.

BEGINNER FRIENDLY
Half Day

Prompt Engineering Essentials

Next:12 Dev • 6 seats left

Learn to communicate effectively with AI tools like ChatGPT, Claude, and more. Master the art of crafting prompts that get you the results you need, every time.

Writing effective prompts
Prompt templates library
Common errors to avoid
Hands-on tasks
£450per person
Book Now
INTERMEDIATE
Full Day

AI Automation for Business

Next: 28 Nov • 4 seats left

Discover how to automate repetitive tasks and workflows using AI. Save hours every week and free your team to focus on high-value work.

Identifying automation opportunities
No-code AI tools
Building simple workflows
ROI calculation methods
£850per person
Book Now
BEGINNER FRIENDLY
Half Day

AI-Powered Content Creation

Next: 15 Nov • 8 seats left

Create high-quality content faster with AI assistance. Learn to produce blog posts, social media content, emails, and more while maintaining your brand voice.

Content strategy with AI
Brand voice consistency
Editing AI-generated content
Multi-channel publishing
£450per person
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ADVANCED
Full Day

AI for Data Analysis & Insights

Next: 5 Dec • 3 seats left

Turn your data into actionable insights using AI. Learn to analyze trends, predict outcomes, and make data-driven decisions without needing a data science degree.

Data preparation basics
AI analysis tools
Visualization techniques
Predictive analytics intro
£950per person
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FOR TEAMS
4 Weeks (1hr/week)

AI Skills for Teams

A structured programme for whole teams. One hour a week over four weeks. Simple, focused sessions that help staff use AI in their day to day work. You bring the roles and tasks, and the training is shaped around them.

How it fits your organisation:

Works around busy schedules
Builds confidence step by step
Uses your real tasks as examples
Creates a shared baseline of AI skills
Gives managers clear visibility of progress

Who it suits: Any team that wants practical results with minimal disruption.

Custom pricing for teams
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FOR INDIVIDUALS
1 Hour

AI Essentials, One Hour

A fast, focused crash course for anyone who wants a clear starting point. One hour that covers the basics of prompt writing, safe use, and quick wins you can apply the same day.

What you get:

Clear steps to write strong prompts
Practical examples you can copy
Tools and templates for daily tasks
A simple path to get started without overwhelm

Who it suits: Individuals who want quick results without a full course or long sessions.

£199per person
Book Now
Our Approach

How We Teach AI Differently

We focus on clarity, safety, and sustainable capability, not hype.

1

Start With Your Challenges

We don't start with AI theory. We start with your actual business challenges and show you how AI can solve them. Every lesson is grounded in real-world application.

2

Learn by Doing

Every concept is immediately followed by hands-on practice. You'll work with real AI tools, solve actual problems, and build confidence through experience.

3

Build on Your Strengths

You already know your business better than anyone. We help you apply that expertise with AI tools, rather than trying to turn you into a data scientist.

4

Support Beyond the Classroom

Learning doesn't stop when the workshop ends. You'll get ongoing access to resources, community support, and follow-up sessions to ensure lasting success.

Small-group AI training workshop led by Hartz AI, with participants learning practical and safe AI skills in a real business setting.

A Hartz AI small-group workshop where professionals learn practical, safe and confidence-building AI skills.

Learning Resources

Free AI Learning Resources for SMEs

Start building confidence at your own pace with guides, videos, and tools.

AI Beginner's Guide

A comprehensive, jargon-free introduction to AI for business leaders and teams.

Free download

Video Tutorial Series

Short, practical videos covering essential AI concepts and tools for SMEs.

Watch now

ROI Calculator

Assess your organization's readiness for AI adoption and calculate potential ROI.

Calculate ROI

Community Forum

Connect with other UK SMEs implementing AI and share practical insights.

Join community
Meet Your Instructors

Learn From Experienced AI Practitioners

Our instructors aren't just AI experts — they're experienced business professionals who understand the real-world challenges UK SMEs face.

Craig Hartzel, Principal AI Trainer

Craig Hartzel

Principal AI Trainer

Principal AI Trainer with deep experience helping UK SMEs adopt AI confidently. Known for plain-English teaching and practical workflows that deliver real productivity gains. Former consultant working with public sector teams and senior leaders on AI capability and strategy.

Rivka Abecasis, AI Compliance Trainer

Rivka Abecasis

AI Compliance Trainer

Expert in compliance and regulatory governance, specialising in helping organisations adopt AI safely. 8+ years supporting SMEs with policy, risk management and internal controls. Passionate about making compliance simple and accessible for non-technical teams.

Student Success Stories

What Our Students Say

Don't just take our word for it. Hear from professionals who've transformed their AI confidence through Hartz AI Academy.

"Craig's Prompt Engineering course was nothing short of transformative. The 3 days were full of lightbulb moments and clarity in a way that you can only experience when sitting in the training room. What stood out was the trainer's ability to break down complex concepts into simple, practical steps that I could immediately apply across my organisation. The insights streamlined my workflow, improved project work, and helped me share knowledge across the senior leadership team. I learned how to craft precise prompts through priming and contextualising, producing highly relevant and actionable responses. This training is a must for anyone looking to harness the full potential of AI."

Melissa Sher, Head of Operations at Camp Simcha

Melissa Sher

Head of Operations, Camp Simcha

"I attended Craig's Prompt Engineering course which was spread over 3 days and was everything I had hoped it would be and much more. It was very informative and after each session I was left eager as the possibilities of how this would transform my way of working. Craig took the time to explain everything clearly and in bite size portions so you did not have the feeling of being overwhelmed. We learned how to prompt and prime, dance (!) and ask questions to get responses that are game changing. I dabbled in AI before this course but now I feel confident using AI to its potential and cannot wait to share the knowledge with the rest of the team. The sessions flew by and I am so pleased I chose this course, it was so worth it."

Amanda Fisher, Head of Operations at JBD

Amanda Fisher

Head of Operations, JBD

"Great course & great instructor. Before I did this course on AI prompting, I didn't see what all the fuss was about. However, with what I have learnt during this course, I realise proper AI prompting is an unbelievably powerful tool. This course has left me very excited about all the things one can do with properly structured AI prompts and the infinite use-cases to which it can be applied. Simply put, the content of this course is great! Craig is outstanding in the way he runs his course. It was engaging, hands-on, and fun. Thank you for a great course and for making it so engaging and fun!"

Charles Darwish, CEO at Cashmere Choice

Charles Darwish

CEO, Cashmere Choice

"I had the pleasure of completing four one-hour sessions with Craig and they were absolutely fantastic. Each session was packed with valuable insights, all delivered in a clear and engaging way. The content was informative and practical, making it easy to apply within my organisation. Highly recommend!"

Sarah Singleton, Head of Commercial and Partnerships at the Lancashire Football Association

Sarah Singleton

Head of Commercial and Partnerships, Lancashire Football Association

"I found Craig's AI prompt course and his one to one AI development training really informative and useful. His engaging way of teaching the content is really refreshing. I highly recommend him."

Lisa Joseph, Founder of Lisa Joseph Interior Design

Lisa Joseph

Founder, Lisa Joseph Interior Design

FAQs

Common Questions About Our Training

Everything you need to know about Hartz AI Academy

Do we need technical expertise to join?

No. Sessions are designed for non-technical teams and explained in plain English.

How fast will we see results?

Many teams apply a first workflow within a week and see measurable impact in 3–6 months.

How much does it cost?

Workshops start from £199–£499. Team programmes are scoped and quoted transparently.

Can you work with our existing tools?

Yes. We're platform-agnostic and integrate with your stack.

Is the discovery call a sales pitch?

No — it's a 15-minute clarity call to recommend the right path.

Do you invoice and accept POs?

Yes. We can invoice your finance team and work with PO numbers.

A live Hartz AI classroom session where professionals learn practical, hands-on AI and prompt engineering skills

A live Hartz AI classroom session where professionals learn practical, hands-on AI and prompt engineering skills.

Custom Training

Bespoke Training for Your Team

Need something more tailored? We create custom training programs designed specifically for your business, your team, and your AI goals.

Industry-Specific Content

Training focused on AI applications relevant to your specific industry and challenges.

On-Site or Remote Delivery

Choose the format that works best for your team — at your office or online.

Flexible Scheduling

We work around your business needs, not the other way around.

Ongoing Support Package

Post-training support to ensure your team successfully applies what they've learned.

Plan a Custom Programme
Start Your AI Journey with Confidence

Ready to Start Your AI Learning Journey?

Join hundreds of UK SME leaders who've built AI confidence with Hartz AI Academy.

Satisfaction guaranteed. If you don't find value in the first session, we'll refund you in full.

Get Started

Have Questions? Let's Talk

Not sure which learning path or workshop is right for you? Book a free consultation with one of our Academy advisors.

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Other Ways to Reach Us

Email Us

academy@hartzai.com

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Call Us

+44 20 1234 5678

Monday - Friday, 9am - 5pm GMT

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Download Our Course Catalog

Get detailed information about all our workshops, learning paths, and custom training options in one comprehensive PDF.

Download Catalog