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Hartz AI Academy

AI Training Courses That Build Real Capability

Not sure where to start with AI? The Hartz AI Academy helps UK teams move from uncertainty to confidence through guided practice, progressive learning paths, and real-world application - over weeks, not hours.

The Hartz AI Academy offers AI training courses for UK businesses, from half-day workshops to 12-week leadership programmes. Over 500 professionals have completed our courses. Teams typically report measurable productivity gains within three months, with research showing AI-trained workers achieve 27-133% higher output on key tasks.

Why Choose the Hartz AI Academy?

32%
Of UK workers have received any AI training at work
CIPD People Profession Survey 2024
27-133%
Productivity increase for workers trained to use AI tools
University of St Andrews 2024
6 in 10
Workers globally will need AI training before 2027
World Economic Forum Future of Jobs Report 2024

Only 32% of UK workers have received any AI training (CIPD 2024), and 44.8% worry about AI's effect on their jobs (UK Government survey). If your team feels uncertain about AI, that is completely normal. Most employees have not been shown how to use these tools, and many feel embarrassed to ask basic questions.

The Hartz AI Academy is designed for non-technical teams who want to build practical AI skills without the jargon. From ChatGPT training to prompt engineering workshops, every session connects to your real business tasks.

Free resources like BridgeAI and government-funded programmes offer a starting point, but they tend to be generic. The Academy goes further with training built around your actual business tasks, your tools, and your team roles. That context is what turns awareness into lasting capability.

Trusted by teams across UK sport, charities, professional services, education, and real estate.

Clear Language

We explain each concept in simple terms. No technical words unless we have defined them clearly for your context.

Hands-On Learning

You learn by doing. Each session includes tasks, examples, and tools you can use straight away in your role.

Built for Non-Technical Teams

Most participants have no technical background. We start from where your team is and build confidence step by step through applied practice.

Which AI Training Course Is Right for Your Team?

Structured programmes that take your team from curious to capable. Each path builds on the previous, or you can jump in where it makes sense.

The Academy is part of our broader AI training services for UK businesses. For shorter sessions, explore our standalone AI workshops.

Most Popular
Foundation4 Weeks

AI Fundamentals

For teams new to AI. Build foundational knowledge and confidence to explore opportunities safely.

  • What AI is (Plain English)
  • Workflow efficiency wins
  • Common tools & simple tasks
£1,200 per person
Enquire Now
Best Value
Practitioner8 Weeks

AI in Practice

Ready to implement? Learn to evaluate and deploy AI tools that deliver real business value.

  • Tool assessment frameworks
  • Complex prompt engineering
  • Workflow automation build
£2,400 per person
Enquire Now
For Power Users
Leader12 Weeks

AI Leadership

For executives driving strategy. Build capability to lead transformation with confidence and clarity.

  • Strategic roadmap design
  • Risk, ethics & policy
  • Managing AI change
£4,200 per person
Enquire Now

Which AI Workshops and Prompt Engineering Courses Can Your Team Join?

Focused, practical workshops for teams that want to build specific AI skills in a single session.

View All Upcoming Dates
Half DayBeginner

Prompt Engineering Essentials

Master the art of crafting prompts that get results every time.

Full DayIntermediate

AI Automation for Business

Automate repetitive tasks and workflows using no-code AI tools.

Half DayBeginner

AI-Powered Content Creation

Faster, high-quality content while maintaining brand voice.

Full DayAdvanced

AI for Data Analysis

Turn data into actionable insights without a science degree.

Is AI Upskilling Available for Both Teams and Individuals?

For Teams
4 Weeks (1hr/week)

AI Skills for Teams

One hour a week over four weeks. We build training around your team's real roles and tasks with minimal friction.

  • Tailored to your team's workflows
  • Practical exercises each session
  • On-site or remote delivery
  • Ongoing support included
  • Flexible scheduling
Custom PricingBook Now
For Individuals
1 Hour

AI Essentials, One Hour

A fast, focused crash course for a clear starting point. Covers prompt writing, safe use, and quick wins you can apply today.

  • Core AI concepts explained simply
  • Prompt writing fundamentals
  • Safety and responsible use
  • Quick wins you can apply today
£199 per personBook Now

How Does the Academy Teach AI Differently?

We focus on clarity, safety, and sustainable capability building. Every session is designed for non-technical professionals who want practical skills they can use immediately. No coding, no jargon, no prior AI experience required.

1

Start With Your Challenges

We begin by understanding your team's real pain points and daily workflows, not generic AI use cases.

2

Learn by Doing

Every concept is reinforced with hands-on exercises using your actual business scenarios.

3

Build on Your Strengths

We connect AI skills to what your team already knows, making new concepts feel natural.

4

Support Beyond the Classroom

Follow-up resources, office hours, and ongoing guidance to ensure skills stick.

A Hartz AI small-group workshop in action
A Hartz AI small-group workshop helping UK SME teams build practical AI skills.

Who Teaches at the Hartz AI Academy?

Our trainers bring real-world AI implementation experience from across UK industries.

Craig Hartzel

Craig Hartzel

Principal AI Trainer

Deeply experienced in helping UK SMEs adopt AI confidently. Known for plain-English teaching and practical productivity gains.

RA

Rivka Abecasis

AI Compliance Trainer

Specialist in AI governance and safe adoption. Passionate about making compliance accessible for non-technical teams.

What Do UK Businesses Say About Our AI Skills Training?

Hear from UK SME leaders who have transformed their team's AI confidence through Hartz AI Academy.

Craig's training gave our team the confidence to start using AI tools in our daily operations. The practical approach made all the difference.

Melissa Sher

Head of Operations, Camp Simcha

Finally, AI training that speaks our language. No jargon, just clear guidance on how to use these tools safely and effectively.

Amanda Fisher

Head of Operations, JBD

The workshop helped us identify real opportunities for AI in our business. We saw results within the first week of implementation.

Charles Darwish

CEO, Cashmere Choice

Practical, engaging, and immediately applicable to our work.

Sarah SingletonLancashire Football Association

Craig made AI feel accessible and not intimidating at all.

Lisa JosephLisa Joseph Interior Design

Can the Academy Build a Bespoke Programme for My Team?

Hartz AI bespoke training session with UK SME team members working on laptops
A bespoke Hartz AI training session designed around your team's workflows and tools.

Need something specific? We design custom training programmes around your industry, tools, and team structure.

Industry-Specific Content
On-Site or Remote Delivery
Flexible Scheduling
Ongoing Support Package

Common questions

What Do People Ask About the Hartz AI Academy?

The Hartz AI Academy offers structured AI training courses for UK businesses, from half-day prompt engineering workshops to 12-week leadership programmes. Each course combines hands-on practice with real business tasks. Over 500 professionals have completed our programmes, with teams typically reporting measurable productivity gains within three months.
Not at all. Most of our participants have no technical background, and many arrive feeling unsure about AI. That is completely normal. Only 32% of UK workers have had any AI training (CIPD 2024), so your team is in good company. Every session is designed for non-technical professionals and builds confidence gradually through practical examples.
Our AI workshops start from £450 for half-day sessions such as Prompt Engineering Essentials. Structured learning paths range from £1,200 to £4,200 per person depending on duration and depth. Team programmes are custom-priced based on your needs and team size. All prices are in GBP and we accept purchase orders.
Yes. We are platform-agnostic and cover ChatGPT, Claude, Microsoft Copilot, and any tools your team already uses. Our ChatGPT training goes beyond basics into prompt engineering techniques tailored to your specific business workflows and tasks.
Many teams apply a first AI workflow within a week of starting. Measurable productivity improvements typically appear within three months. Research from the University of St Andrews (2024) found that workers trained to use AI tools achieve 27-133% higher output on key tasks compared to untrained colleagues.
Standalone workshops are single sessions focused on one skill, such as prompt engineering or AI automation. The Academy offers progressive learning paths over 4-12 weeks that build capability across multiple areas. Both options are available through our broader AI training services. Choose workshops for quick skill boosts and the Academy for sustained team development.
No. It is a 15-minute clarity call to understand your needs and recommend the right learning path. We will discuss your team size, current AI experience, and goals to suggest whether a workshop, Academy path, or bespoke programme is the best fit.

Start Your AI Journey with Confidence

Book a 15-Minute Clarity Call About the Hartz AI Academy

Over 500 professionals have learned through Hartz AI programmes. No obligation, just a conversation about what is possible for your team.

15-minute call
No obligation
Response within 24 hours