Learn AI in clear language.
The Hartz AI Academy provides structured AI learning programmes for UK businesses. Unlike standalone workshops, the Academy builds lasting capability through guided practice, progressive learning paths and real-world application over weeks, not hours.
Trusted by teams across UK sport, charities, professional services, education, and real estate.
The Hartz AI Academy provides structured AI learning programmes for UK businesses. From introductory courses to advanced prompt engineering, the Academy builds lasting AI capability across your team through guided practice and real-world application.
Why Choose the Hartz AI Academy?
The Hartz AI Academy builds lasting AI capability across teams. We explain AI in plain English and connect every lesson to real business tasks. Your team builds confidence step by step through guided practice.
Clear Language
We explain each concept in simple terms. No technical words unless we have defined them clearly for your context.
Hands-On Learning
You learn by doing. Each session includes tasks, examples, and tools you can use straight away in your role.
For All Skill Levels
We support beginners and teams with basic experience. Each path raises confidence step by step through applied practice.
What Learning Paths Are Available?
Structured programmes that take your team from curious to capable. Each path builds on the previous, or you can jump in where it makes sense.
AI Fundamentals
For teams new to AI. Build foundational knowledge and confidence to explore opportunities safely.
- What AI is (Plain English)
- Workflow efficiency wins
- Common tools & simple tasks
AI in Practice
Ready to implement? Learn to evaluate and deploy AI tools that deliver real business value.
- Tool assessment frameworks
- Complex prompt engineering
- Workflow automation build
AI Leadership
For executives driving strategy. Build capability to lead transformation with confidence and clarity.
- Strategic roadmap design
- Risk, ethics & policy
- Managing AI change
What Standalone Workshops Are Available?
Prompt Engineering Essentials
Master the art of crafting prompts that get results every time.
AI Automation for Business
Automate repetitive tasks and workflows using no-code AI tools.
AI-Powered Content Creation
Faster, high-quality content while maintaining brand voice.
AI for Data Analysis
Turn data into actionable insights without a science degree.
AI Skills for Teams
One hour a week over four weeks. We build training around your team's real roles and tasks with minimal friction.
- Tailored to your team's workflows
- Practical exercises each session
- On-site or remote delivery
- Ongoing support included
- Flexible scheduling
AI Essentials, One Hour
A fast, focused crash course for a clear starting point. Covers prompt writing, safe use, and quick wins you can apply today.
- Core AI concepts explained simply
- Prompt writing fundamentals
- Safety and responsible use
- Quick wins you can apply today
How Does the Academy Teach AI Differently?
We focus on clarity, safety, and sustainable capability building. Every session is designed to give your team practical skills they can use immediately.
Start With Your Challenges
We begin by understanding your team's real pain points and daily workflows, not generic AI use cases.
Learn by Doing
Every concept is reinforced with hands-on exercises using your actual business scenarios.
Build on Your Strengths
We connect AI skills to what your team already knows, making new concepts feel natural.
Support Beyond the Classroom
Follow-up resources, office hours, and ongoing guidance to ensure skills stick.

A Hartz AI small-group workshop helping UK SME teams build practical AI skills.
Who Teaches at the Hartz AI Academy?
Our trainers bring real-world AI implementation experience from across UK industries.
Craig Hartzel
Principal AI Trainer
Deeply experienced in helping UK SMEs adopt AI confidently. Known for plain-English teaching and practical productivity gains.
Rivka Abecasis
AI Compliance Trainer
Specialist in AI governance and safe adoption. Passionate about making compliance accessible for non-technical teams.
What Our Students Say
Hear from UK SME leaders who've transformed their team's AI confidence through Hartz AI Academy.
"Craig's training gave our team the confidence to start using AI tools in our daily operations. The practical approach made all the difference."
Melissa Sher
Head of Operations, Camp Simcha
"Finally, AI training that speaks our language. No jargon, just clear guidance on how to use these tools safely and effectively."
Amanda Fisher
Head of Operations, JBD
"The workshop helped us identify real opportunities for AI in our business. We saw results within the first week of implementation."
Charles Darwish
CEO, Cashmere Choice
"Practical, engaging, and immediately applicable to our work."
Sarah Singleton • Lancashire Football Association
"Craig made AI feel accessible and not intimidating at all."
Lisa Joseph • Lisa Joseph Interior Design

Can the Academy Build a Bespoke Programme for My Team?
Need something specific? We design custom training programmes around your industry, tools, and team structure.
What Do People Ask About the Hartz AI Academy?
Get answers to the most common questions about our AI training programmes.
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Book a 15-Minute Clarity Call About the Hartz AI Academy
Over 500 professionals have learned through Hartz AI programmes. No obligation, just a conversation about what is possible for your team.
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