The UK AI Academy That Builds Real Business Capability
Not sure where to start with AI? The Hartz AI Academy helps UK teams move from uncertainty to confidence through guided practice, progressive learning paths, and real-world application - over weeks, not hours.
CIPD research (opens in a new tab) found only 32% of UK workers have received any AI training at work. The Hartz AI Academy is a UK AI training provider offering structured AI skills programmes to close this gap — for non-technical teams, no jargon required.
The Hartz AI Academy is a UK AI training provider offering structured AI skills programmes for business teams. Courses range from half-day workshops to 12-week leadership paths. Over 500 professionals trained. Teams typically see measurable productivity gains within three months, with research showing 27-133% higher output.
Why Choose the Hartz AI Academy?
Only 32% of UK workers have received any AI training (CIPD 2024), and 44.8% worry about AI's effect on their jobs (UK Government survey). If your team feels uncertain about AI, that is completely normal. Most employees have not been shown how to use these tools, and many feel embarrassed to ask basic questions.
The Hartz AI Academy is designed for non-technical teams who want to build practical AI skills without the jargon. From ChatGPT training to prompt engineering workshops, every session connects to your real business tasks.
AI skills are now national policy. The UK Government's AI Opportunities Action Plan (opens in a new tab) commits to expanding AI skills and talent across the workforce, and free programmes such as BridgeAI give businesses a starting point.
Those resources are useful, but they are generic by design. The Academy goes further with training built around your actual business tasks, your tools, and your team roles. That context is what turns awareness into lasting capability.
Trusted by teams across UK sport, charities, professional services, education, and real estate.
Clear Language
We explain each concept in simple terms. No technical words unless we have defined them clearly for your context.
Hands-On Learning
You learn by doing. Each session includes tasks, examples, and tools you can use straight away in your role.
Built for Non-Technical Teams
Most participants have no technical background. We start from where your team is and build confidence step by step through applied practice.
Which AI Training Course Is Right for Your Team?
Structured programmes that take your team from curious to capable. Each path builds on the previous, or you can jump in where it makes sense.
The Academy is part of our broader AI training services for UK businesses. For shorter sessions, explore our standalone AI workshops.
AI Fundamentals
For teams new to AI. Build foundational knowledge and confidence to explore opportunities safely.
- What AI is (Plain English)
- Workflow efficiency wins
- Common tools & simple tasks
AI in Practice
Ready to implement? Learn to evaluate and deploy AI tools that deliver real business value.
- Tool assessment frameworks
- Complex prompt engineering
- Workflow automation build
AI Leadership
An AI skills course for managers and senior leaders. Build capability to lead AI transformation with confidence, strategy and clarity.
- Strategic roadmap design
- Risk, ethics & policy
- Managing AI change
Which AI Workshops and Prompt Engineering Courses Can Your Team Join?
Focused, practical workshops for teams that want to build specific AI skills in a single session.
View All Upcoming DatesPrompt Engineering Essentials
Master the art of crafting prompts that get results every time.
AI Automation for Business
Automate repetitive tasks and workflows using no-code AI tools.
AI-Powered Content Creation
Faster, high-quality content while maintaining brand voice.
AI for Data Analysis
Turn data into actionable insights without a science degree.
Is an AI Academy Worth the Investment?
An AI academy is worth the investment when the training is tied to real work. A £1,200 AI Fundamentals place pays for itself if one person saves two hours a week for a year. Training that never touches your actual tasks rarely reaches that threshold, whatever it costs.
How much does an AI training course cost in the UK?
Hartz AI Academy prices are published, not quoted on request. Half-day workshops are £450, full-day workshops £850 to £950, and structured learning paths £1,200 to £4,200 per person. An individual one-hour AI Essentials session is £199. Team programmes are priced on scope and team size.
Can I learn AI in 3 months?
Yes, for applied workplace AI. Three months is enough to write reliable prompts, judge which tasks suit AI, and run automated workflows safely — our 12-week AI Leadership path fits that window exactly. Becoming a machine learning engineer is a different goal that takes years of formal study.
Are there any free AI courses in the UK?
Yes. The Open University publishes free introductory AI and digital skills courses on OpenLearn, its free learning platform (opens in a new tab), and Innovate UK's BridgeAI programme supports UK businesses adopting AI. Free courses build awareness well, but they cannot cover your data, your tools or your compliance obligations.
Not ready to book anything yet? Start with our free guide to getting started with AI for UK businesses, then read whether AI training is worth it for your organisation.
What is the 30% rule for AI?
The 30% rule is a rule of thumb, not an official standard. It holds that AI should handle roughly the first 30% of a task — the draft, the summary, the first pass — while people keep the other 70%: judgement, accuracy checks and the final decision. We teach it as a practical safety habit.
Is AI Upskilling Available for Both Teams and Individuals?
AI Skills for Teams
One hour a week over four weeks. We build training around your team's real roles and tasks with minimal friction.
- Tailored to your team's workflows
- Practical exercises each session
- On-site or remote delivery
- Ongoing support included
- Flexible scheduling
AI Essentials, One Hour
A fast, focused crash course for a clear starting point. Covers prompt writing, safe use, and quick wins you can apply today.
- Core AI concepts explained simply
- Prompt writing fundamentals
- Safety and responsible use
- Quick wins you can apply today
How Does the Academy Teach AI Differently?
We focus on clarity, safety, and sustainable capability building. Every session is designed for non-technical professionals who want practical skills they can use immediately. No coding, no jargon, no prior AI experience required.
Start With Your Challenges
We begin by understanding your team's real pain points and daily workflows, not generic AI use cases.
Learn by Doing
Every concept is reinforced with hands-on exercises using your actual business scenarios.
Build on Your Strengths
We connect AI skills to what your team already knows, making new concepts feel natural.
Support Beyond the Classroom
Follow-up resources, office hours, and ongoing guidance to ensure skills stick.
Who Teaches at the Hartz AI Academy?
Our trainers bring real-world AI implementation experience from across UK industries.
Craig Hartzel
Principal AI Trainer
Deeply experienced in helping UK SMEs adopt AI confidently. Known for plain-English teaching and practical productivity gains.
Rivka Abecasis
AI Compliance Trainer
Specialist in AI governance and safe adoption. Passionate about making compliance accessible for non-technical teams.
What Do UK Businesses Say About Our AI Skills Training?
Hear from UK SME leaders who have transformed their team's AI confidence through Hartz AI Academy.
“Craig's training gave our team the confidence to start using AI tools in our daily operations. The practical approach made all the difference.”
Melissa Sher
Head of Operations, Camp Simcha
“Finally, AI training that speaks our language. No jargon, just clear guidance on how to use these tools safely and effectively.”
Amanda Fisher
Head of Operations, JBD
“The workshop helped us identify real opportunities for AI in our business. We saw results within the first week of implementation.”
Charles Darwish
CEO, Cashmere Choice
“Practical, engaging, and immediately applicable to our work.”
Sarah Singleton • Lancashire Football Association
“Craig made AI feel accessible and not intimidating at all.”
Lisa Joseph • Lisa Joseph Interior Design
Can the Academy Build a Bespoke Programme for My Team?
Need something specific? We design custom training programmes around your industry, tools, and team structure.
Common questions
What Do People Ask About the Hartz AI Academy?
Start Your AI Journey with Confidence
Book a 15-Minute Clarity Call About the Hartz AI Academy
Over 500 professionals have learned through Hartz AI programmes. No obligation, just a conversation about what is possible for your team.