AI For Marketing: Charity Playbook
Turn AI into a clear playbook for supporter income, campaign planning and faster content.
Live exercises keep prompts, journeys and copy honest to your charity context so your team can act the next day.
From £2,450 per workshop
Delivered to more than 60 charity teams across the UK
Quick facts
Ideal for charity marketing and fundraising teams of 10 to 20 people.
Tailored to your campaigns and supporter journeys.
The Shift
From scattered AI experiments to a clear, repeatable campaign playbook.
The Result
From blank-page content stress to fast, on-brand emails, posts and supporter journeys.
The Outcome
From AI anxiety to confident, safe day-to-day use across your team.
Workshop overview
This session sits within the Hartz AI Academy, making it easy to plug into structured AI learning paths alongside other AI training for UK teams.
It is one of the fastest routes for charity marketers to go from curiosity to a confident working rhythm with AI.
Why charities book it
We move quickly from a grounding in generative AI to real prompts, personas and journeys drawn from your brief.
Everyone leaves with first drafts, agreed guardrails and a shared way to brief AI tools.
Who this workshop is for
Built for charity teams that want practical AI skills on live campaigns without needing a data science background.
- Marketing and fundraising teams responsible for income and supporter growth.
- Charity leaders who need safe guardrails for AI without slowing teams down.
- Teams who are curious about AI but unsure where or how to start.
How it supports your plan
Outputs from this workshop slot straight into your AI workshops catalogue roadmap, so teams can revisit prompts, personas and journey maps as they move into delivery.
You will leave with
Teams finish with shared language, tested prompts and first-draft assets ready to deploy.
Plain-English understanding of AI, generative AI and prompt engineering.
A simple PRIME → PROMPT → OUTPUT → ITERATE process for any AI tool.
A first-draft donor or supporter persona created in session.
A mapped supporter journey with AI use cases at each stage.
Prompt templates for emails, social posts, newsletters and press releases.
A repeatable recipe for campaign content sprints.
Workshop Curriculum
What we cover
Each block mixes short demos, prompt walkthroughs and peer review.
Understanding AI
AI and prompting for charities
Give teams a confident starting point for safe, plain-English prompting.
- What AI and generative AI actually are.
- Where AI helps charity marketing and fundraising.
- Writing clear prompts in plain English.
Writing strong prompts
Prompt frameworks in action
Stress-test PRIME and PROMPT structures on your campaign copy.
- PRIME vs PROMPT structure.
- Good vs weak prompts using charity examples.
- Creating emails, social posts and donor thanks.
Building personas
Donor personas with AI
Use AI and Penelope to sharpen fear-motivation insights.
- Briefing AI to build a first-pass persona.
- Using Penelope as an expert reviewer.
- Turning insights into message pillars.
Planning campaign journeys
Supporter journey and campaigns
Map AI support across every stage of your chosen persona journey.
- Stages from awareness to re-engagement.
- AI use cases at each step.
- Building a mini marketing plan.
Creating fast content
Social media and content sprints
Build a repeatable one-week publishing rhythm with AI as your assistant.
- Priming AI to act like your social media manager.
- Building a 7-day content plan for your charity.
- Reviewing and improving AI outputs together.
Format and logistics
- Length
- Half-day session (around 3.5 hours including breaks).
- Group size
- Ideal for 10–20 participants from your charity.
- Delivery
- In person at your venue or live online via video call.
- Tech requirements
- Each participant needs a laptop and access to ChatGPT or your approved AI tool.
How it runs
- Content tailored to your campaigns, policies and tone of voice.
- Safe-use guardrails agreed in advance so teams know what's in and out of bounds.
- Exercises captured so teams can repeat the workflow afterwards.
Practical takeaways for your team
PDF copy of the AI For Marketing: Charity Playbook slides.
Prompt checklists and templates for campaigns, supporter journeys and content.
Teams finish with tested prompts and first-draft assets ready to deploy.
Links to Hartz AI support tools and chatbots used in the session.
Who leads this workshop
Delivered by Hartz AI, the UK AI partner for SMEs and charities that want confident AI capability without jargon. We specialise in workshops that demystify AI, build safe guardrails and leave your team with repeatable playbooks.
Ideal follow-on sessions
Keep momentum with one of these next steps or explore the wider AI workshops catalogue.
- AI For Operations in Charities – apply AI to internal processes and productivity.
- 1:1 advisory session – turn workshop outputs into a campaign calendar or marketing plan.
Frequently asked questions
Can you customise the content?
How much does it cost?
Can you deliver online and in person?
What team size works best?
What charity teams say
"Hartz AI helped us turn AI hype into a practical workflow. Within a week our marketing team was reusing the prompts and templates we built in the session."
Ready to run this with your charity team?
Share a few details about your organisation and we'll follow up with dates, pricing and a tailored agenda for your campaigns and supporter journeys.