Next Steps Menu · Prepared for Ollie & Corey
Where we go next
A short menu of options that came out of last week’s AI Essentials Training. Three advanced training modules and a few ongoing engagement options. Pick what’s useful, leave the rest.
01 · The Training Menu
Three modules ready to go
Each one picks up where Thursday left off and works on your real Local Eats data.
Persona Lock-In Workshop
Turn the persona work we sketched into a complete library you can actually run campaigns against.
- Build out the full set: B2C sub-personas, franchisees, restaurant owners
- Pull from your live GA, Meta and order data — not assumptions
- Outputs: a locked persona card library you can hand to any team member
Data & Insights Workshop
Several layers deeper than Thursday’s red-flags exercise.
- Churn prediction on your existing customer base
- Expansion modelling: where the next dark kitchen actually pays off
- Layering third-party signals — demographics, planning data, transport
Marketing Automation & Syndication
Built around Elena. One idea, every channel, on-brand, every week.
- The brand guide JSON system that keeps Claude in your voice
- A reusable weekly content workflow she can run on autopilot
- Syndication: blog → newsletter → social → ads, without rewriting
02 · Beyond Training
A few options that aren’t training
Three things that came up naturally as we worked through the day.
Discovery Audit
Already underway with Corey.
- A clear map of where AI returns the most across Local Eats
- Operational and commercial wins, ranked by effort and impact
- Lands as a prioritised plan you can act on, not a deck to file
AI Embedded Advisor
A head of AI on tap, without the headcount.
- Monthly office hours for Corey, Elena and you directly
- Slack access for fast questions and second opinions
- Quarterly strategy reviews to keep the roadmap honest
Train-the-Trainer & Franchisees
Make the training itself something Local Eats owns.
- Get Corey and Elena self-sufficient at running internal sessions
- Optional: productise the programme as a franchisee value-add
- Becomes part of what licensees get when they sign with you
Pick what resonates, ignore what doesn’t. Happy to jump on a quick call.
craig@hartzai.com · hartzai.com/book-discovery-call