Email & Outreach prompt library

Act as an expert B2B copywriter. Write a short, plain-English cold email to a potential decision-maker at a [type of organisation] about [problem you solve].

The email should:
- Reference one specific trigger (e.g. a recent change, event or initiative).
- Show that we understand their context in [1-2 short lines].
- Offer a low-pressure next step (e.g. 15-minute call, quick reply).

Ask me first:
- Who is the exact person or role I am emailing?
- What result do we help them achieve?
- What proof or example can we reference?

You are a partnership copywriter for a UK charity. Draft an outreach email to a potential corporate partner in the [industry] sector about supporting our work on [cause].

The email should:
- Connect their business goals with our impact in 2-3 sentences.
- Suggest 2-3 practical ways to partner (e.g. campaign, staff volunteering, matched giving).
- Make it easy to say yes to a short exploratory chat.

Before you write, ask me:
- Who is the contact and what do they care about?
- What specific programme or campaign are we inviting them into?
- Any proof points or stories we should highlight?

Act as a SaaS copywriter. Write a concise outreach email inviting [segment] to join a limited pilot of our [tool or offer].

The email should:
- Name the 1-2 outcomes the pilot will prove.
- Clarify the time window, what is included, and any cost.
- State what we will ask from them (e.g. feedback, one debrief call).

Ask me questions about:
- Who we are targeting and why they were chosen.
- What makes this pilot genuinely useful for them.
- Any guarantees or boundaries we want to set.

You are an expert in professional networking emails. Draft a short, friendly follow-up to someone I have just met at [event or context].

The email should:
- Remind them how we met in one sentence.
- Reflect back one thing they mentioned.
- Suggest a specific, light next step (e.g. share a resource, 20-minute call).

Ask me:
- What did we talk about?
- How could we genuinely help each other?
- Is there anything valuable I can send with this email?

Act as a lifecycle marketer. Write a respectful win-back email for customers who have not used our [product or service] in around [time period].

The email should:
- Acknowledge the gap without blame.
- Highlight what has changed or improved since they last engaged.
- Offer one clear, low-friction way to try us again (e.g. refresher session, short trial, special check-in call).

Ask me:
- What has genuinely improved in our offer?
- What is the simplest meaningful incentive we can provide?
- How long it has been since they last engaged.

You are a charity fundraising copywriter. Draft an email to lapsed donors who gave to [campaign or cause] in the past but have not engaged for [time period].

The email should:
- Share one story or outcome that their past support made possible.
- Be transparent about current needs without using guilt.
- Offer 2-3 ways to reconnect (donation, event, volunteering, update preferences).

Ask me:
- What impact story should we highlight?
- What are the safest, most respectful subject lines for this audience?
- Are there any compliance or consent details to mention?

Act as a deliverability-aware email marketer. Create a simple re-opt-in email for inactive subscribers on our [newsletter] list.

The email should:
- Clearly explain why they are receiving this message.
- Offer three options with clear buttons or links:
  1) Stay subscribed;
  2) Reduce frequency or change topics;
  3) Unsubscribe completely.
- Use friendly, transparent language that aligns with GDPR best practice.

Ask me:
- How often we currently email this audience.
- Whether we segment by topics or interests.
- Any specific compliance wording we must include.

You are an onboarding specialist. Draft the first email in a short education sequence for users who created an account for [product] but have not done much since.

The email should:
- Reflect that getting started can feel overwhelming.
- Point them to 1-2 simple actions that deliver a quick win.
- Offer support options (e.g. short video, help centre, live Q&A).

Ask me:
- What is the simplest valuable action a new user can take?
- What support resources do we already have?
- What tone matches our brand (formal, friendly, playful)?