Prompt Library

Business & Strategy AI Prompts

24 ready-to-use prompts for business planning, strategy development, revenue growth, and innovation. Copy, customise, and use with ChatGPT, Claude, or your preferred AI tool.

24 prompts6 categoriesPlain English

Business Planning Business Models Revenue & Growth Innovation & New Ideas Expansion & Scaling Financial Strategy

How to use these prompts

1Copy the prompt – Click the copy button on any prompt card.
2Fill in the [brackets] – Replace placeholder text with your specific details.
3Paste into your AI tool – Works with ChatGPT, Claude, Gemini, Copilot, and others.
4Refine the output – Ask follow-up questions to improve the response.

Keep confidential customer, employee and financial detail out of general consumer AI tools. The NCSC explains in its guidance on the risks of large language models why a prompt should be treated as information you cannot reliably take back.

Where personal data is involved, the ICO's guidance on AI and data protection sets out what UK organisations must do before entering it into a model. Use approximate figures when exact ones are sensitive.

Check the output against a recognised structure rather than accepting it wholesale. For the planning prompts below, the UK government's guide to writing a business plan lists the sections lenders and investors expect to see.

Business Planning

Prompts for creating and refining business plans, setting goals, and strategic thinking.

One-page business plan

I run a [type of business] in [location/industry]. We have [X] employees and annual revenue of approximately [£X].

Help me create a one-page business plan covering:
1. Our core offering and target customer
2. The problem we solve and why customers choose us
3. Our top 3 goals for the next 12 months
4. Key actions to achieve each goal
5. How we'll measure success

Keep it practical and jargon-free. Focus on actions we can start this month.

Tip: Replace the bracketed sections with your actual details. The more specific you are, the better the output.

SWOT analysis

Act as a business strategist. Help me complete a SWOT analysis for my business:

Business: [describe your business]
Industry: [your industry]
Main competitors: [list 2-3 competitors]
Current challenges: [brief description]

For each section (Strengths, Weaknesses, Opportunities, Threats), give me:
- 4-5 specific points relevant to my situation
- One action I could take based on each point

Be direct and practical. Avoid generic statements that could apply to any business.

Tip: Run this analysis quarterly to track how your position changes over time.

Quarterly goal setting

Help me set goals for next quarter. Here's my context:

Business type: [your business]
Last quarter's main achievement: [what went well]
Last quarter's biggest challenge: [what was difficult]
Team size: [number of people]
Budget available for initiatives: [approximate amount]

Give me:
1. Three realistic goals for next quarter (specific and measurable)
2. For each goal: the key milestones, who should own it, and how we'll know we've succeeded
3. One thing we should stop doing to make room for these priorities

Keep goals achievable. We're a small team and can't do everything.

Annual planning workshop agenda

I need to run an annual planning session with my leadership team. We have [X hours] and [X people] attending.

Create an agenda that covers:
- Review of the past year (wins and lessons)
- Market and competitive landscape discussion
- Setting 3-5 priorities for next year
- Resource and budget allocation
- Individual commitments and accountability

Include timing for each section, suggested discussion questions, and any pre-work attendees should complete. Make it engaging, not just a series of presentations.

Business Models

Prompts for exploring, validating, and evolving your business model.

Business model canvas

Help me complete a Business Model Canvas for my business:

What we do: [brief description]
Who we serve: [target customers]
How we make money: [current revenue streams]

Fill in all 9 sections of the canvas:
1. Customer Segments
2. Value Propositions
3. Channels
4. Customer Relationships
5. Revenue Streams
6. Key Resources
7. Key Activities
8. Key Partnerships
9. Cost Structure

For each section, be specific to my business. Then suggest one improvement or gap I should address.

Tip: Use this as a starting point, then refine based on customer feedback.

Pricing model review

Review my current pricing approach and suggest improvements:

My business: [what you sell/do]
Current pricing: [how you charge - hourly, project, subscription, etc.]
Typical price point: [£X per unit/hour/month]
Main competitors charge: [what you know about competitor pricing]
Customer feedback on pricing: [any comments you've received]

Analyse my pricing and suggest:
1. Whether my pricing model fits my offering
2. Alternative pricing models I could test
3. How to communicate value better to justify my prices
4. One quick win to improve profitability without losing customers

Subscription model design

Help me design a subscription or recurring revenue model for my business:

Currently I sell: [your current offering]
My customers typically: [how often they buy/use your service]
Average transaction value: [£X]
Customer lifetime: [how long customers stay with you]

Design a subscription model including:
1. What to include in the subscription
2. Suggested pricing tiers (if applicable)
3. How to transition existing customers
4. Metrics I should track
5. Potential objections and how to handle them

Make it simple enough to explain in one sentence.

Revenue diversification

My business currently has one main revenue stream. Help me identify diversification opportunities:

Primary revenue source: [what brings in most money]
Percentage of total revenue: [X%]
Our core skills/assets: [what we're good at]
Our customer base: [who buys from us]
Things customers ask for that we don't offer: [if known]

Suggest 5 realistic ways to diversify revenue:
- For each idea, explain how it builds on what we already have
- Rate each idea on effort required (low/medium/high)
- Rate each idea on revenue potential (low/medium/high)
- Recommend which one to pilot first and why

Revenue & Growth

Prompts for identifying growth opportunities and increasing revenue.

Quick revenue wins

I need to increase revenue in the next 90 days without major investment.

My business: [description]
Current monthly revenue: [£X]
Number of existing customers: [X]
Average order/project value: [£X]
Our biggest cost: [main expense]

Give me 10 practical ideas to increase revenue quickly:
- Focus on things we can implement within 2 weeks
- Use existing resources and customer relationships
- Include specific tactics, not just strategies
- For each idea, estimate potential revenue impact

Prioritise ideas that don't require hiring or significant spend.

Tip: Pick the top 2-3 ideas and commit to testing them this month.

Customer expansion strategy

Help me get more revenue from existing customers:

Our offering: [what you sell]
Average customer spends: [£X per year]
Our best customers spend: [£X per year]
Services/products customers often ask about: [if known]
Why customers leave (if they do): [reasons]

Create a strategy to:
1. Identify which customers have expansion potential
2. What additional services/products to offer them
3. How to approach the conversation without being pushy
4. Suggested timeline for reaching out
5. How to track success

Focus on adding value, not just upselling.

Price increase planning

I haven't raised prices in [X years/months] and need to plan an increase.

Current pricing: [your prices]
Last price change: [when]
Cost increases I've absorbed: [what's gone up]
Competitor pricing: [if known]
Customer sensitivity to price: [your sense of this]

Help me:
1. Decide how much to increase (with reasoning)
2. Write the customer communication
3. Plan the rollout (who, when, how)
4. Prepare responses to pushback
5. Decide which customers (if any) to grandfather

I want to be fair but also sustainable.

Lost customer win-back

Help me create a campaign to win back customers who've stopped buying:

My business: [description]
Average customer value: [£X per year]
Common reasons customers leave: [list reasons]
Time since last purchase to consider "lost": [X months]
Number of lost customers: [approximate]

Create a win-back campaign including:
1. How to segment lost customers by likelihood to return
2. Outreach message templates (email/phone script)
3. What incentive to offer (if any)
4. Follow-up sequence and timing
5. When to stop trying

Make the approach genuine, not desperate.

Innovation & New Ideas

Prompts for generating ideas, solving problems, and thinking creatively.

New product/service brainstorm

Help me brainstorm new product or service ideas for my business:

Current offering: [what you sell now]
Target market: [who you serve]
What we're known for: [your reputation/strengths]
Customer pain points we hear about: [common complaints]
Trends in our industry: [what's changing]

Generate 10 new product or service ideas:
- Build on our existing strengths
- Address real customer needs
- Range from quick to implement to more ambitious
- For each idea: one-sentence description, target customer, and rough effort level

Then recommend the top 3 to explore further and explain why.

Tip: Share the output with your team and customers for feedback before committing.

Problem-solving session

Help me solve this business problem:

The problem: [describe the issue clearly]
How long it's been happening: [timeframe]
What we've already tried: [previous attempts]
Impact on the business: [why it matters]
Constraints: [budget, time, resources]

Walk me through:
1. Reframe the problem - am I looking at this correctly?
2. Root cause analysis - what's really causing this?
3. Five potential solutions with pros and cons
4. Recommended approach with implementation steps
5. How to know if it's working

Be direct. Tell me if I'm missing something obvious.

Competitive differentiation

Help me stand out from competitors:

My business: [description]
Main competitors: [list 3-5]
What competitors do well: [their strengths]
Where competitors fall short: [their weaknesses]
What customers value most: [key buying factors]
Our current positioning: [how we describe ourselves]

Identify:
1. Gaps in the market no one is filling
2. Things we could do differently (not just better)
3. A clear positioning statement that sets us apart
4. How to communicate this difference consistently
5. Quick wins to reinforce our differentiation

Avoid suggesting we just "try harder" at what we already do.

Future-proofing brainstorm

Help me think about how my business needs to evolve:

My industry: [your sector]
How the industry has changed in 5 years: [observations]
Technology trends affecting us: [what's emerging]
Changing customer expectations: [what people want now]
Threats on the horizon: [what worries you]

Explore:
1. What might our industry look like in 5 years?
2. Which of our current offerings might become obsolete?
3. What new capabilities should we be building now?
4. How might AI specifically change what we do?
5. Three scenarios: best case, worst case, most likely

Help me prepare without overreacting to hype.

Expansion & Scaling

Prompts for growing your business sustainably and entering new markets.

Market expansion assessment

Help me evaluate expanding into a new market:

Current market: [where you operate now]
New market considering: [new geography, sector, or customer segment]
Why we're considering this: [opportunity you see]
Our current capacity: [team size, resources]
Investment available: [rough budget]

Analyse:
1. Market size and growth potential
2. How our offering needs to adapt
3. Competitive landscape in the new market
4. Entry barriers and risks
5. Resources required (people, money, time)
6. Recommended approach: enter now, wait, or avoid

Give me an honest assessment, including reasons not to expand.

Scaling readiness checklist

Assess whether my business is ready to scale:

Current state:
- Revenue: [£X]
- Team: [X people]
- Main offering: [description]
- How we deliver: [process overview]
- Current bottlenecks: [what limits growth]

Evaluate our readiness across:
1. Operations - can we deliver 3x volume?
2. Team - do we have the right people and structure?
3. Systems - are our processes documented and repeatable?
4. Finance - do we have the cash/funding for growth?
5. Sales - can we acquire customers at scale?

For each area, rate us (ready/nearly ready/not ready) and identify the critical gap to address.

Partnership strategy

Help me develop a partnership strategy to grow faster:

My business: [what you do]
Target market: [who you serve]
Our key strength: [what we do best]
What we lack: [gaps or weaknesses]
Past partnership experience: [if any]

Identify:
1. Types of partners that could accelerate our growth
2. Specific companies or profiles to target
3. What we can offer partners in return
4. Partnership models to consider (referral, reseller, integration, etc.)
5. How to approach potential partners
6. Red flags to watch for

Focus on partnerships where both sides genuinely benefit.

Franchising or licensing evaluation

Help me evaluate whether to franchise or license my business:

My business model: [description]
What makes us successful: [key factors]
How replicable is our model: [your assessment]
Geographic spread: [where you operate]
Interest from others: [have people asked to copy your model?]

Evaluate:
1. Is our business suitable for franchising/licensing?
2. What would need to be standardised?
3. How would we support franchisees/licensees?
4. Financial model (fees, royalties, support costs)
5. Legal and operational requirements
6. Alternative growth strategies to consider instead

Be realistic about the effort involved.

Financial Strategy

Prompts for cash flow, profitability, and financial planning.

Cash flow improvement

Help me improve my business cash flow:

Monthly revenue: [£X]
Monthly costs: [£X]
Typical payment terms: [when customers pay]
Current cash reserves: [£X]
Biggest cash flow challenges: [describe]

Suggest improvements across:
1. Getting paid faster (invoicing, payment terms, follow-up)
2. Managing outgoings better (timing, negotiating with suppliers)
3. Identifying cash traps (where money gets stuck)
4. Building cash reserves
5. Early warning signs to monitor

Give me specific tactics I can implement this week.

Profitability analysis

Help me analyse and improve profitability:

Revenue breakdown:
- Product/Service A: [£X, margin X%]
- Product/Service B: [£X, margin X%]
- [Add more as needed]

Main costs:
- Staff: [£X]
- [Other major costs]

Overall profit margin: [X%]
Industry average margin: [if known]

Analyse:
1. Which products/services are most and least profitable?
2. Where are we leaking margin?
3. What should we charge more for?
4. What should we stop offering?
5. Five ways to improve profitability by 10%

Focus on sustainable improvements, not short-term cuts that hurt quality.

Budget creation

Help me create a practical budget for next year:

Last year's revenue: [£X]
Last year's profit: [£X]
Expected changes: [growth plans, new hires, investments]
Known cost increases: [rent, salaries, etc.]
Growth target: [X%]

Create a budget that includes:
1. Revenue projections by month (with assumptions)
2. Fixed vs variable costs breakdown
3. Planned investments and their expected returns
4. Cash flow forecast
5. Key assumptions and risks
6. Monthly review checkpoints

Make it realistic. I'd rather hit a modest target than miss an ambitious one.

Investment decision framework

Help me decide whether to make this investment:

Investment description: [what you're considering]
Cost: [£X upfront, £X ongoing]
Expected benefit: [what you hope to gain]
Timeframe: [when you'd see results]
Alternatives: [other options you've considered]
Risk if we don't invest: [what happens if we don't do this]

Provide:
1. Framework to evaluate this decision
2. Questions I should answer before committing
3. How to calculate likely ROI
4. Risks and how to mitigate them
5. Recommendation: invest, don't invest, or investigate further

Help me make a data-informed decision, not an emotional one.

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Frequently Asked Questions

What business tasks do these AI prompts cover?

The library is organised into six categories: Business Planning, Business Models, Revenue & Growth, Innovation & New Ideas, Expansion & Scaling, and Financial Strategy. Each category contains prompts for a specific decision, from drafting a one-page business plan to stress-testing a pricing change.

Are the business prompts free to use?

Yes. The first category is readable in full with no sign-up. The remaining categories unlock with an email address — there is no payment and no trial period. Once unlocked, you can copy any prompt and use it commercially inside your own organisation.

Which AI tools do these prompts work with?

All of them work with ChatGPT, Anthropic Claude, Google Gemini and Microsoft Copilot. The prompts are written in plain English rather than tool-specific syntax, so they transfer between models without modification.

Do I need to edit the prompts before using them?

Yes, briefly. Each prompt contains placeholders in square brackets — things like [type of business], [location/industry] and approximate revenue. Replace those with your own details before sending. The more specific your figures, the more useful the output.

Is it safe to put business information into an AI tool?

Treat anything you paste as information you cannot reliably take back. Keep customer records, employee details and exact financial figures out of general consumer AI tools, use approximate numbers instead, and check your organisation’s data policy and the tool’s terms before sharing anything sensitive.

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