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Prompt Library

Marketing & Growth AI Prompts

27 ready-to-use prompts for SEO, content marketing, social media, email campaigns, and supporter journeys. Copy, customise, and use with ChatGPT, Claude, or your preferred AI tool.

27 prompts6 categoriesIncludes charity/nonprofit prompts

How to use these prompts

  1. 1Copy the prompt – Click the copy button on any prompt card.
  2. 2Fill in the [brackets] – Replace placeholder text with your specific details.
  3. 3Paste into your AI tool – Works with ChatGPT, Claude, Gemini, Copilot, and others.
  4. 4Refine the output – Ask follow-up questions to improve the response.

SEO & Search

Prompts for improving search visibility, keyword research, and on-page optimisation.

Keyword research for a service

Help me find keywords for my business:

My business: [describe what you do]
Location: [city/region you serve]
Target customer: [who buys from you]
Main service/product to rank for: [what you want to be found for]
Current website: [URL if you have one]

Provide:
1. 10 primary keywords (high intent, directly related to what we sell)
2. 10 long-tail keywords (specific phrases people search)
3. 10 question-based keywords (what people ask)
4. For each keyword: estimated search intent (buy/research/learn)
5. Which 5 keywords to prioritise and why

Focus on keywords a small UK business can realistically rank for.

Tip: Use these keywords in your page titles, headings, and naturally throughout your content.

SEO page title and meta description

Write an SEO-optimised page title and meta description:

Page topic: [what the page is about]
Primary keyword: [main keyword to target]
Secondary keywords: [2-3 related keywords]
Target audience: [who should click]
Unique selling point: [why choose us]
Call to action: [what you want them to do]

Create:
1. Page title (under 60 characters, keyword near start)
2. Meta description (under 155 characters, includes keyword, compelling reason to click)
3. Alternative versions to test
4. Explain why each element works

Make it click-worthy, not just keyword-stuffed.

Local SEO optimisation

Help me improve my local search presence:

Business name: [your business]
Type of business: [what you do]
Location(s): [where you operate]
Google Business Profile: [yes/no, current state]
Current local visibility: [your assessment]
Main local competitors: [who ranks above you]

Create a local SEO action plan:
1. Google Business Profile optimisation checklist
2. Local keywords to target
3. Content ideas that attract local searchers
4. How to get more local reviews
5. Local link building opportunities
6. Citations and directories to list on

Prioritise quick wins for a small business.

Blog post SEO brief

Create an SEO brief for a blog post:

Topic: [what you want to write about]
Target keyword: [main keyword]
Search intent: [what people want when searching this]
Our expertise: [why we can write about this]
Competitor posts ranking: [URLs if known]

Provide:
1. Recommended title (SEO-optimised)
2. Suggested URL slug
3. Target word count
4. Outline with H2 and H3 headings
5. Questions to answer in the content
6. Internal links to include
7. Call to action for the post

Make it comprehensive enough to outrank competitors but practical to write.

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